Balancing Brand & Editorial

Publication
Prestige Thailand

Commercial Partner
Hublot

Cover Personality:
Khun Phornprasert Khan Karnchanachari

Photographer
Pisid Whangvisarn

Role
Creative Strategy
Creative Direction

Rather than treating the collection as a product placement, the creative direction drew inspiration from the distinctive design language of the Big Bang collection to create a visual narrative that felt unmistakably Hublot.

By translating the collection's forms and character into the editorial experience, the story balanced brand objectives with Prestige Thailand's editorial vision while allowing the talent's confidence and individuality to remain at the centre of the narrative.

The resulting imagery demonstrated how product design itself can become a source of creative direction, creating a stronger connection between brand identity, storytelling, and personal expression.

This project was delivered collaboratively with the editorial, production, styling, hair & makeup, photography, and post-production teams.