Editorial as Brand Strategy

Publication
Travel + Leisure Southeast Asia

Commercial Partner
Andaz Bangkok

Talent
Gulf Kanawut

Photographer
Wasu Sukatocharoenkul

Role
Creative Strategy & Creative Direction

Rather than treating the hotel simply as the location, the creative direction positioned Andaz Bangkok as an integral part of the editorial narrative.

By aligning the story with the commercial partner's brand objectives, the cover brought together editorial storytelling and brand strategy into a single visual experience. The resulting cover brought the publication's editorial vision and the commercial partnership together within a single visual narrative while remaining authentic to both.

This project was delivered collaboratively with the editorial, production, styling, hair & makeup, photography, and post-production teams.