Crafting Modern Heritage

Publication
Prestige Thailand

Brand Partner
Franck Muller

Cover Personality:
Khun Pam Sittharmanin Susamawatthanachai

Photographer
Wasu Sukatocharoenkul

Role
Creative Strategy
Creative Direction

Rather than relying solely on heritage and craftsmanship, the creative direction explored how modern elegance could reinterpret a legacy brand for a contemporary audience.

By aligning Prestige Thailand's editorial vision with Franck Muller's brand identity, the story brought together fashion, jewellery, and watchmaking within a refined visual narrative.

The resulting work balanced editorial storytelling with commercial objectives while preserving the sophistication and heritage associated with the brand.

This project was delivered collaboratively with the editorial, production, styling, hair & makeup, photography, and post-production teams.