Leadership Through Identity

Publication
Prestige Thailand

Cover Personality:
May Phornprapha Tangcravakoon

Photographer
Punsiri Siriwetchapun

Role
Creative Strategy
Creative Direction

Rather than relying on conventional representations of leadership, the creative direction focused on translating identity, vision, and purpose into a visual narrative.

Through an editorial approach that balanced sophistication with authenticity, the story explored a more personal expression of leadership while reflecting khun May Phornprapha Tangcravakoon's role in shaping the future of education.

The resulting work demonstrated how editorial storytelling can communicate leadership not through authority alone, but through identity, values, and perspective.

This project was delivered collaboratively with the editorial, production, styling, hair & makeup, photography, and post-production teams.